Product: | Avatar: | Timing: 24-48h
🔵 EMAIL 1: WELCOME
Subject: "Your is ready + something unexpected"
├─ Immediate value delivery
├─ Set expectations (what they'll receive and when)
├─ Personal intro (who you are, why this matters)
└─ Micro-ask: "Reply with your biggest challenge in [topic]"
🟢 EMAIL 2: ORIGIN STORY
Subject: "How I went from to "
├─ Your transformation: problem → rock bottom → turning point
├─ Connect with their current situation
├─ Introduce unique framework
└─ Soft CTA: Read complete case study
🟡 EMAIL 3: EDUCATION
Subject: "[N] mistakes costing you $[X] in [topic]"
├─ Common mistake + why it happens + consequences
├─ Correction + expected outcome
├─ Repeat 2-3x
└─ CTA: "Want help? Schedule a call"
🟠 EMAIL 4: SOCIAL PROOF
Subject: "How achieved in "
├─ Case study: initial situation → process → results
├─ Objections they had (same as reader's)
├─ What convinced them
└─ Direct CTA: "Get the same results"
🔴 EMAIL 5: MECHANISM REVEAL
Subject: "The exact system behind [result]"
├─ Reveal unique methodology (name the framework)
├─ Why it's different/superior
├─ Tease your offer
└─ CTA: "Access the complete system"
🟣 EMAIL 6: OBJECTIONS + URGENCY
Subject: "Still not sure? Read this"
├─ Top 3 objections addressed directly
├─ Guarantee or risk-reversal
├─ Real scarcity (cohort closes, bonus expires)
└─ Urgent CTA: "Last chance - closes in 24h"
⚫️ EMAIL 7: LAST OPPORTUNITY
Subject: ", this ends today"
├─ Value recap (transformation bullets)
├─ "If it's not for you, that's okay - but..."
├─ Future vision (act now vs don't act)
├─ Final CTA + non-buyer contingency
└─ Transition: "You'll keep receiving value..."
TARGET METRICS:
├─ Open rate: 40-50%
├─ Click rate: 8-12%
├─ Reply rate: 5-10%
└─ Conversion: 3-7% (emails 5-6)
